So you decided to go all in on wedding and event floristry...
Congratulations! The fact that you're here, means you've already made it a long way and you're likely experiencing what I like to call "growing pains".
Now, while you're doing amazing, you're probably feeling like your business is running you instead of the other way around and it's starting to feel pretty overwhelming!
The fact is, your business is growing (which is great), but you don’t know where to start to make that growth manageable. I totally get the overwhelm because I've been there.
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This feeling of overwhelm is pretty paralyzing and it can even evoke feelings of inadequacy as a leader for a growing team, or it can make you feel like you have no idea what you're doing, Maybe even... Dare I say it? Like an impostor? *Gasp*
Sound about right?
If these limiting beliefs are holding you back from building the business you truly want, then you my friend, are definitely in the right place. I’m so glad you’re here.
You can successfully develop a straight and clear path that allows you to grow and scale your floral business so that it no longer feels like just
“a little floral business”.
Just imagine what that would actually be like...
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Opening up your email to regular inquiries for $10,000-$15,000 events.
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Hiring your first employee to contribute to the scaling and growth of your business.
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Scrolling Instagram and feeling rock-solid confidence in your own business model and strategies while seeing other people’s success as well.
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Sitting down for your end-of-year financial review and feeling confident because you know you have met your financial ‘stretch’ goals with ease.
Level Up is an 8-week LIVE group coaching program that will show you how to lay the foundation to scale your business and be equipped to step into the CEO role with confidence, ready to elevate your business to new heights.
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After conducting extensive marketing research and interviewing over a dozen floral designers just like you, there was an evident common thread. As designers, we design. But when it comes to the business ownership side of things, we could use a little help. With Level Up, you will gain:
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- An in-depth brand analysis
- System & processes needed to build equity in your business
- Tools to hiring employees
- Money management strategies
- Flower ordering templates
- A one-day floral workshop with Shanda
- And so much more!
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Level Up has everything you need to invest in yourself and transform your business into a thriving wedding and event floral enterprise.
Hi, I'm Shanda!
I used to be exactly where you are... frustrated, overwhelmed, and getting nowhere trying to transform my floral business.
I spent YEARS and too much money doing all the things.
Then I hired a coach. Actually, 3 coaches.
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I’ve taken everything that I learned on my journey and put it into Level Up because it’s exactly what I wish I had when I was trying to scale my business on my own.
It’s my mission to help as many event florists as possible move forward by simply focusing on what works.
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Level Up would have saved me SO MUCH time, energy, and emotions(!!). I can’t wait for it to do the same for you.
Who you'll be
learning from...
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Flor de Casa Designs started in the kitchen of the one-bedroom apartment I shared with my husband. My proudest moment (at the time), after starting my business, was my very first client. A whopping $680.00 was what I charged, and I felt like I was on top of the world. Ha! 8 years later, I have been able to grow my business to generate multiple 6 figures per year and growing. I've hired employees, implemented systems, gained clarity on who we are as a brand, and have been able to design for some of the most exclusive clientele.
I created Level Up because I've made it my mission to
enrich the lives of other floral designers like yourself.
To further enrich your floral journey, I have recruited the help of some if my friends who are subject matter experts on the topics covered in Level Up.
Meet Tom...
Tom Wright is not only a highly skilled photographer, but is also an educator and consultant - helping photographers, videographers, and professionals build their visual identity, as well as the systems to support it. In addition, Tom launched his creative podcast on New Year’s Day in 2023, and describes it as a casual conversation with a professional creative that helps photographers and related artists grow their practice, build a better business, and live a creative life.
Meet Jenni...
Jenni L Hendrix is an accomplished accountant, business coach, and entrepreneur with a mission to empower business owners, particularly women and minority entrepreneurs, to achieve financial independence and sustained business success. With over 16 years of experience in the accounting industry, she founded Tax Team Services in 2014. Since its inception, the firm has grown significantly, now generating over $1 million annually while offering comprehensive services in accounting, tax planning, and business coaching. Under Jenni's leadership, Tax Team Services has evolved beyond traditional tax preparation to become a full-service business advisory partner for clients across a range of industries.
Meet Tony...
Tony Guerrie is the co-founder and CEO of FlowerBuddy, a floral event software. With a background in technology commercialization and years of hands-on experience running a floral event business alongside his wife, Tony recognized the limitations of outdated, overpriced tools. In response, he developed FlowerBuddy to bridge that gap. Today, FlowerBuddy empowers florists to make data-driven decisions, confidently manage costs, streamline daily operations, and sustain consistent profitability.
Our comprehensive course will guide you through the steps you need to take to lay the foundation to scale your business.​
This 8-week group coaching program includes:
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weekly 2-hour virtual sessions
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1-on-1 coaching calls with Shanda if needed
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templates, digital resources
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In addition, students will have lifetime access to course materials and be invited to join Shanda and their classmates for an in-person floral workshop.
*travel and accommodations not included*
If you are ready to join Level Up...
MODULE 1: Honing in Your Branding
Gain clarity on your brand and brand voice. Come away with a shareable brand mood board to aid any branding professional bring your vision to life. You'll also define your core mission and company values,
MODULE 2: Systems & Processes
Establishing the essential systems and processes to support growth, gaining confidence with floral software, and integrating these tools seamlessly into your business for streamlined operations.
MODULE 3: Money Management
Building your team with effective hiring practices, gaining insight into revenue projections, and understanding key strategies to drive business success.
By the end of Level Up, you’ll have developed essential skills and
strategies to:
Develop a powerful mission statement and core values
​Accurately project revenue
​Set strategies in place to manage your revenue
​Enhance your operations with robust backend systems that simplify pricing
…and that’s just the beginning.
Level Up will help you successfully develop a straight and clear path that lays the foundation for you to grow and scale your floral business so that it no longer feels like just “a little floral business”.
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THIS IS A $7,854 VALUE FOR ONLY $3,997!
Become a 6 figure florist with Level Up!
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What if I can't attend one of the virtual coaching calls?Sessions will be recorded and students will have lifetime access to the recorded group coaching calls.
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I still have questions. Can I send you a message?Yes, yes, yes! Shoot me an email at hello@flordecasadesigns.com.
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I’m not great with technology. Will this still work for me?Of course! I am available to talk you through the steps and support you through your journey.
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What happens after I sign up?As soon as you enroll in Level Up, you will receive an email confirmation. Following that, more course information will be emailed to you leading up to Day 1 of class on December 3rd!
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How do I add a new question & answer?To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
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Can I insert an image, video, or GIF in my FAQ?Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.